It’s Like A Sale. But Only Better!

Who doesn’t love the word ‘sale’? The entire year revolves around the concept of the sale period. The pleasure and satisfaction of buying a product at a price lower than it’s ‘original’ price is loved by one and all. The saving, be it small or big, is welcomed with happy hands and happier pockets. Now … Continue reading “It’s Like A Sale. But Only Better!”

Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?

Marketing gurus would certainly call it suicidal! Because classic marketing theory suggests that a new brand must first be made to stand firmly on its two feet, before it can give birth to or carry another new born on its shoulders. And this process of building sufficient equity could take much, much longer than 9 … Continue reading “Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?”

5 Reasons Why Everyone Should Be On The Lucky Stars App

In this fast-paced world, we often forget how to relax and have some fun. Our lives are robotic to a large extent and we seem to settle quickly into a routine. On that note, perhaps the verses of the poem ‘Leisure’ by noted poet William Henry Davies, will help remind us that there is a … Continue reading “5 Reasons Why Everyone Should Be On The Lucky Stars App”

“The Proof of the Pudding is in Eating It” – Our 4100+ Winners Across India, Stand Testimony.

When things cannot be explained or don’t go our way, the normal tendency is to apportion blame or find some excuse or simply discard it as useless. But we’re quick to praise something if it has positively impacted us or we’ve experienced it first hand or we know of someone who has. And that’s absolutely … Continue reading ““The Proof of the Pudding is in Eating It” – Our 4100+ Winners Across India, Stand Testimony.”

How To Win Free Gifts Through Lucky Draws, Without Having To Spend a Single Rupee

At some point in our life, we’ve all been exposed to the concept of a lucky draw, where a few chits are picked from a box, to select the lucky winners. The suspense and the hope of turning lucky, sets our hearts beating faster. And this gets heightened if there is money at stake. Now … Continue reading “How To Win Free Gifts Through Lucky Draws, Without Having To Spend a Single Rupee”