Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?

In today’s fiercely competitive world, every brand worth its salt, goes to great lengths, to retain its customers on an on-going basis, thereby building loyalty and an assurance of regular patronage. This is more easily said than done and takes consistent efforts and investment over time. Loyalty Rewards Programs have been successfully built and run … Continue reading “Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?”

The Month of March is Dedicated To Achieving Our year-end Business Target. It’s Called Happiness!

Of all the months in the calendar, March is perhaps the most hardworking month of the year. Every business worth its salt, pushes its employees to stretch to breaking points to achieve targets that will ultimately make the Balance Sheet look good. It’s another matter that such achievements are most often unproductive, as they are … Continue reading “The Month of March is Dedicated To Achieving Our year-end Business Target. It’s Called Happiness!”

You Can Laugh All The Way To The Bank, With This New Brand of Mobile App

When was the last time you got something for free, without having to spend a single rupee? Chances are, Never! That’s because every offer of “Free”, invariably comes with a rider of a more than normal purchase to be made. You feel really happy that you got a good deal and go home smiling. Lucky … Continue reading “You Can Laugh All The Way To The Bank, With This New Brand of Mobile App”

They Say a “Free Lunch” Doesn’t Really Exist. Or Does It?

The term “Free Lunch” refers to something offered Free, without expectation of anything in return.  That means there’s no hidden agenda on the part of the giver. It’s a common belief though that this is too good to be true and that in reality, there’s always a catch, with the receiver having to pay back … Continue reading “They Say a “Free Lunch” Doesn’t Really Exist. Or Does It?”

What’s Better Than Buying Big Brands In a Big Sale?

We all love the good old Sale, don’t we? We look forward with eager anticipation and many of us would even stagger our purchases to coincide with an upcoming sale. And while we all like to believe that we’re getting a damn good deal, we’re never quite sure. But, there’s something better than buying big … Continue reading “What’s Better Than Buying Big Brands In a Big Sale?”