There’s A New Marketplace That Is Attracting A New Breed Of Consumers

It is indeed interesting to trace how marketplaces evolved over the centuries. Many eons ago, even before the advent of any form of money or currency, people traded with goods, through what we all know as the barter system. These were localized marketplaces, in and around where one lived. With the invention of the early … Continue reading “There’s A New Marketplace That Is Attracting A New Breed Of Consumers”

Is Bidding The New Colour Of A Sale?

Imagine being on a battleground, pinning the person in front of you and being ahead of the crowd. And then, suddenly you are stabbed in the back and lay flat staring into the sky. Getting back on your feet, you see yourself being lost and a distant crowd of people ahead of you. The only … Continue reading “Is Bidding The New Colour Of A Sale?”

It’s Like A Sale. But Only Better!

Who doesn’t love the word ‘sale’? The entire year revolves around the concept of the sale period. The pleasure and satisfaction of buying a product at a price lower than it’s ‘original’ price is loved by one and all. The saving, be it small or big, is welcomed with happy hands and happier pockets. Now … Continue reading “It’s Like A Sale. But Only Better!”

Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?

Marketing gurus would certainly call it suicidal! Because classic marketing theory suggests that a new brand must first be made to stand firmly on its two feet, before it can give birth to or carry another new born on its shoulders. And this process of building sufficient equity could take much, much longer than 9 … Continue reading “Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?”

Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?

In today’s fiercely competitive world, every brand worth its salt, goes to great lengths, to retain its customers on an on-going basis, thereby building loyalty and an assurance of regular patronage. This is more easily said than done and takes consistent efforts and investment over time. Loyalty Rewards Programs have been successfully built and run … Continue reading “Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?”