How To Acquire High Value Products By Paying Little Or Nothing For Them

We all aspire for the good things in life and rightly so. Who doesn’t want an iPhone X or an iPad Pro or that fancy motorbike? But then, we look at our bank balance and quickly change our minds saying: “It’s not for me” or “I cannot afford it now” and so on and so … Continue reading “How To Acquire High Value Products By Paying Little Or Nothing For Them”

There’s A New Marketplace That Is Attracting A New Breed Of Consumers

It is indeed interesting to trace how marketplaces evolved over the centuries. Many eons ago, even before the advent of any form of money or currency, people traded with goods, through what we all know as the barter system. These were localized marketplaces, in and around where one lived. With the invention of the early … Continue reading “There’s A New Marketplace That Is Attracting A New Breed Of Consumers”

Is Bidding The New Colour Of A Sale?

Imagine being on a battleground, pinning the person in front of you and being ahead of the crowd. And then, suddenly you are stabbed in the back and lay flat staring into the sky. Getting back on your feet, you see yourself being lost and a distant crowd of people ahead of you. The only … Continue reading “Is Bidding The New Colour Of A Sale?”

It’s Like A Sale. But Only Better!

Who doesn’t love the word ‘sale’? The entire year revolves around the concept of the sale period. The pleasure and satisfaction of buying a product at a price lower than it’s ‘original’ price is loved by one and all. The saving, be it small or big, is welcomed with happy hands and happier pockets. Now … Continue reading “It’s Like A Sale. But Only Better!”

Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?

Marketing gurus would certainly call it suicidal! Because classic marketing theory suggests that a new brand must first be made to stand firmly on its two feet, before it can give birth to or carry another new born on its shoulders. And this process of building sufficient equity could take much, much longer than 9 … Continue reading “Can A New Brand Introduce An Unrelated Extension, Within 9 Months Of Launch?”