Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?

In today’s fiercely competitive world, every brand worth its salt, goes to great lengths, to retain its customers on an on-going basis, thereby building loyalty and an assurance of regular patronage. This is more easily said than done and takes consistent efforts and investment over time. Loyalty Rewards Programs have been successfully built and run … Continue reading “Can a Loyalty Rewards Program be Successfully Built Around a “Free” Product?”

5 Reasons Why Everyone Should Be On The Lucky Stars App

In this fast-paced world, we often forget how to relax and have some fun. Our lives are robotic to a large extent and we seem to settle quickly into a routine. On that note, perhaps the verses of the poem ‘Leisure’ by noted poet William Henry Davies, will help remind us that there is a … Continue reading “5 Reasons Why Everyone Should Be On The Lucky Stars App”

The Month of March is Dedicated To Achieving Our year-end Business Target. It’s Called Happiness!

Of all the months in the calendar, March is perhaps the most hardworking month of the year. Every business worth its salt, pushes its employees to stretch to breaking points to achieve targets that will ultimately make the Balance Sheet look good. It’s another matter that such achievements are most often unproductive, as they are … Continue reading “The Month of March is Dedicated To Achieving Our year-end Business Target. It’s Called Happiness!”

“The Proof of the Pudding is in Eating It” – Our 4100+ Winners Across India, Stand Testimony.

When things cannot be explained or don’t go our way, the normal tendency is to apportion blame or find some excuse or simply discard it as useless. But we’re quick to praise something if it has positively impacted us or we’ve experienced it first hand or we know of someone who has. And that’s absolutely … Continue reading ““The Proof of the Pudding is in Eating It” – Our 4100+ Winners Across India, Stand Testimony.”

How To Win Free Gifts Through Lucky Draws, Without Having To Spend a Single Rupee

At some point in our life, we’ve all been exposed to the concept of a lucky draw, where a few chits are picked from a box, to select the lucky winners. The suspense and the hope of turning lucky, sets our hearts beating faster. And this gets heightened if there is money at stake. Now … Continue reading “How To Win Free Gifts Through Lucky Draws, Without Having To Spend a Single Rupee”